PAID MEDIA
National strategy, executed locally. We run hyperlocal campaigns for every location, with brand control built in and reporting at the location, region, and brand level.
Local paid media is advertising planned and run at the location level. Each location gets its own targeting, budget, and creative, all inside one national strategy. For enterprise and multi-location brands, that means paid search, social media, programmatic display, and AI platform ads that reach customers near each location.
Most national and DMA-level campaigns are optimized for the biggest markets. Smaller markets and individual locations get less budget and less attention as a result. Multi-location advertising fixes this by giving every location a campaign built for its market.
Location-level search and Performance Max campaigns that capture local intent in every market.
Local Services Ads set up and managed for each eligible location, so you show up at the top of Google search results in every local market.
Hyperlocal social campaigns that reach people near each location with brand-approved creative.
Display and connected TV campaigns targeted by market, with budgets set at the location or regional level.
Paid placements in AI platforms like ChatGPT, coordinated with your organic AI search visibility.
Budgets, radius targeting, and bids set per location, so smaller markets get the investment they need.
Brand-approved templates and creative automation that produce localized ads for every location without losing brand control.
Programs that let franchisees and local operators opt in, fund, and run campaigns inside corporate guardrails.
Performance reported by location, franchisee, region, and brand, so every stakeholder sees results for the markets they own.
One program for enterprise and multi-location brands. Hyperlocal campaigns, brand control, and reporting across hundreds or thousands of locations.
✓ Enterprise-ready from day one
✓ Built for multi-location brands
Local ads depend on accurate location data, listings, and local landing pages. Arc4 already manages all of them, along with AI search visibility, for enterprise multi-location brands. Ads send customers to local pages built to convert, and paid and organic run as one coordinated program instead of separate channels. Our team includes former Yext leaders who have built local programs for brands with thousands of locations and media experts who run ads for Fortune 100 companies.
Built for Enterprise Brands
Thousands of Locations Managed at Scale
Team Includes Former Yext Leaders
Paid and Organic Coordinated as One Program
Ads That Land on Local Pages Built to Convert
Reporting by Location, Region, and Brand
We review your current campaigns, location data, listings, and local pages. We find where national and local campaigns overlap, which markets are underfunded, and how budget is split across locations. The result is a multi-location advertising plan with channel mix, budget allocation, and brand guardrails.
For brands that fund local advertising centrally and want every location covered.
✓ Location-level campaigns across search, social, and display
✓ Budget allocation by market and location
✓ Brand-approved creative templates
✓ Overlap management between national and local campaigns
✓ Reporting by location, region, and brand
For brands that want franchisees to invest in local advertising inside brand guardrails.
✓ Corporate-approved media programs franchisees can easily hyperlocalize
✓ Pre-approved campaign templates for store visits, leads, and sales
✓ Localized creative from brand templates
✓ Franchisee-level performance reporting
✓ Corporate visibility across all participating locations
For brands that manage co-op dollars or a shared ad fund across locations.
✓ Co-op and ad fund planning and allocation
✓ Spend tracking by location and contributor
✓ Campaigns that meet fund and brand requirements
✓ Reconciliation-ready spend reporting
✓ Fund performance reporting for stakeholders
For brands that want one partner to run their entire local digital ecosystem.
✓ Full-funnel strategy across search, social, display, CTV, and AI platforms
✓ Hyperlocal campaign build and management for every location
✓ Coordination with listings, local pages, and AI search visibility
✓ Ongoing optimization by market
✓ Dedicated team and executive reporting
Bring paid media, local SEO, listings, and AI search visibility together in one program. We'll build a plan that covers every location and every channel.
Talk to Us About Local Paid MediaWhat is local paid media?
Local paid media is advertising planned and managed at the location level. Each location gets its own targeting, budget, and creative inside a national strategy, so every market is reached, not just the largest ones.
How is multi-location advertising different from national campaigns?
National and DMA-level campaigns are usually optimized for the biggest markets, which leaves smaller markets and individual locations underfunded. Multi-location advertising gives each location its own campaign and keeps local and national campaigns from competing for the same searches.
Which channels do you run?
We run Google Search, Performance Max, Google Local Services Ads, Facebook and Instagram, programmatic display, CTV, digital radio, digital out-of-home (DOOH) and ads in AI platforms like ChatGPT.
How do you keep brand control across hundreds or thousands of locations?
Every campaign is built from brand-approved templates with guardrails on messaging, offers, and creative. Locations can localize details like address, offers, and imagery within those limits.
How do franchisee programs, local budgets, and co-op funds work?
We design programs around how you fund advertising. Corporate can fund campaigns directly, franchisees can opt in with their own budgets, or co-op and ad fund dollars can be allocated by location. We manage spend tracking and reporting for each model.
How does paid media connect to local SEO, listings, and AI search?
Arc4 manages the location data, listings, local landing pages, local SEO, and AI search visibility that local ads depend on. Ads land on local pages built to convert, and paid and organic are planned together so they support each other instead of running separately.
How are results reported?
Performance is reported by location, region, franchisee, and brand. Corporate teams see the full program, and regional managers or franchisees see the locations they own.
Talk with our team about local paid media and multi-location advertising for your brand, from hyperlocal campaigns to franchisee and co-op programs.
RFP submissions: RFP@arc4.com
