Arc4 case study
Client Type
National multi-location organization
Industry
Restaurant
Business Model
Multi-location Restaurant Chain
Services
Local SEO
Information Architecture
Content Management System (CMS)
Performance Optimization
Arc4 collaborated with one of the nation’s largest pizza chains to transform its digital presence and streamline customer experiences across local search and online ordering touchpoints.
Boasting over 6,000 stores nationally, the brand owned a sizable portion of quick-service pizza market share and was looking for a robust solution to scale and meet customer demands while enhancing local SEO performance and day-to-day agility.
The project centered around redesigning local and purchasing intent pages, migrating to a lightweight CMS, and increasing rankings for transactional queries like “pizza delivery near me” and “[city] pizza takeout.”
Arc4 built a comprehensive local website ecosystem that drove search visibility, boosted customer conversions, and empowered the brand with the flexibility to scale for the future.
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The organization’s legacy platform created operational limitations that impacted scalability, customer experience, and search performance.
The custom-built system used to manage local and buying intent pages required support from platform services teams for updates and modifications, creating bottlenecks that slowed execution and limited agility.
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Arc4 led the effort in moving the company’s city and intent landing pages to a scalable custom solution.
The new platform enabled six city category landing pages totaling over 25,000 local landing pages built into the main domain.
Pages were updated to match the company’s updated brand identity and provided a better user experience for mobile and desktop users.
In collaboration with the client’s digital marketing team, Arc4 developed a comprehensive local SEO strategy designed to improve discoverability for both branded and unbranded searches.
The initiative focused on improving visibility for key terms such as “pizza delivery near me” and “pizza takeout in [city].”
Performance improvements included:
Arc4 launched the redesigned experience in select test markets to gather user behavior insights and refine the experience prior to nationwide deployment.
Following iterative improvements and testing, the organization rolled out the updated ecosystem across all locations nationally.
The implementation relied on close collaboration between Arc4,
the client’s marketing and IT teams, and external stakeholders throughout the engagement.
Consistent communication and milestone alignment helped ensure efficient execution across a large-scale transformation initiative.
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Moving to a new platform allowed them to scale and better manage local experiences for thousands of restaurants.
It made maintaining the site easier by eliminating bottlenecks and allowing self-service updates from internal teams without Platform Services support.
The CMS framework also allowed marketing and content updates to be deployed quicker, scaling for future marketing campaigns.
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For enterprise restaurant brands, local search visibility and digital customer experience play a major role in driving both online and in-store conversions.
This case study demonstrates how scalable local ecosystems, modernized digital infrastructure, and localized SEO strategies can improve discoverability, engagement, and operational efficiency across large multi-location organizations.
By combining scalable technology, localized search optimization, and customer-focused design, organizations can create digital experiences that strengthen brand performance while supporting long-term business growth.
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