Greg Phillips, Author at Arc4

About Greg Phillips

Greg is the founder of Arc4. He started the company with the goal of helping location based businesses prepare for the new era of AI and composable platforms. As a top partner of Yext, Greg and his team bring years of experience to help businesses grow and stand out locally using the latest technologies and local SEO techniques.

Multi-Location Google Business Profile Guide for Enterprise Brands
Gallery
Multi-Location Google Business Profile Guide for Enterprise Brands

Uncategorized

Multi-Location Google Business Profile Guide for Enterprise Brands

Enterprise Local SEO Guide How Multi-Location Brands Should Manage Google [...]

Categories: Uncategorized|

AI Search & Local Service SEO: Winning the Zero-Click Service Decision
Gallery
AI Search & Local Service SEO: Winning the Zero-Click Service Decision

Platform Insights, SEO

AI Search & Local Service SEO: Winning the Zero-Click Service Decision

AI Search & Local Service SEO: Winning the Zero-Click Service [...]

Categories: Platform Insights, SEO|Tags: Customer Reviews Strategy, Franchise SEO, Google Business Optimization, Local Landing Pages, Local Pages, Local Search Strategy, Local SEO, Location-Based SEO, Map Integration, Multi-Location Marketing, NAP Consistency, SEO, Structured Data, Yext|

Franchise Marketing Strategy: Complete Guide to Growing Your Multi-Location Business
Gallery
Franchise Marketing Strategy: Complete Guide to Growing Your Multi-Location Business

Featured, SEO

Franchise Marketing Strategy: Complete Guide to Growing Your Multi-Location Business

Table of Contents Franchise Marketing Strategy: Complete Guide to Growing [...]

Categories: Featured, SEO|

Yext SEO: Complete Guide to Local Search Optimization in 2026
Gallery
Yext SEO: Complete Guide to Local Search Optimization in 2026

Featured, SEO

Yext SEO: Complete Guide to Local Search Optimization in 2026

Table of Contents Yext SEO: Complete Guide to Local Search [...]

Categories: Featured, SEO|

The Future of Customer Service: Leveraging Yext for a Competitive Edge
Gallery
The Future of Customer Service: Leveraging Yext for a Competitive Edge

Platform Insights

The Future of Customer Service: Leveraging Yext for a Competitive Edge

Table of Contents The Future of Customer Service: Leveraging Yext [...]

Categories: Platform Insights|Tags: analytics, Best Practices, customer, customer expectations, customer feedback, customer service, Integrations, Local Marketing, Local SEO, Manage, platform, real-time response, Reputation, reputation management, Reviews, SEO, Solutions, Yext|

The Ultimate Guide to Optimizing Local SEO with Yext: Tips and Strategies
Gallery
The Ultimate Guide to Optimizing Local SEO with Yext: Tips and Strategies

Platform Insights

The Ultimate Guide to Optimizing Local SEO with Yext: Tips and Strategies

Table of Contents The Ultimate Guide to Optimizing Local SEO [...]

Categories: Platform Insights|Tags: Google Search, Integrations, Landing Pages, Local Landing Pages, Local Marketing, Local Pages, Local Search, Local SEO, Near Me, Ranking, Reputation, SEO, Yext|

Top 3 Reasons to Optimize Your Local Landing Pages
Gallery
Top 3 Reasons to Optimize Your Local Landing Pages

Industry

Top 3 Reasons to Optimize Your Local Landing Pages

Local SEO for Multi-Location Brands Top 3 Reasons to Optimize [...]

Categories: Industry|Tags: Local Landing Pages|

Local SEO Woes No More: Strategies to Successfully Address Common Issues
Gallery
Local SEO Woes No More: Strategies to Successfully Address Common Issues

Platform Insights

Local SEO Woes No More: Strategies to Successfully Address Common Issues

Table of Contents Local SEO Woes No More: Strategies to [...]

Categories: Platform Insights|Tags: Audit, Best Practices, Challenges, Integrations, Issues, Local Marketing, Local SEO, Manage, Managed Services, Partner, Reputation, Reviews, SEO, Solutions, Yext|

The Essential Local SEO Guide for Quick Service Restaurants
Gallery
The Essential Local SEO Guide for Quick Service Restaurants

Industry

The Essential Local SEO Guide for Quick Service Restaurants

Table of Contents The Essential Local SEO Guide for Quick [...]

Categories: Industry|Tags: Best Practices, essential guide, Local Search, Local SEO, SEO, tips, Yext|

Unlocking Business Potential: How the Yext Integration Connector Framework Boosts Efficiency
Gallery
Unlocking Business Potential: How the Yext Integration Connector Framework Boosts Efficiency

Platform Insights

Unlocking Business Potential: How the Yext Integration Connector Framework Boosts Efficiency

Table of Contents Unlocking Business Potential: How the Yext Integration [...]

Categories: Platform Insights|Tags: adobe, Business efficiency tools, Data management solutions, Digital marketing efficiency, Enhance online presence, Improve customer engagement, Optimize business performance, salesforce, sitecore, software integration, Yext API benefits, Yext Integration Connector Framework|