AI-powered search is changing the way people find local businesses, and it’s happening fast. As platforms like Google’s Search Generative Experience (SGE), ChatGPT, and other AI-driven search experiences become more integrated into how people search, local SEO is entering a new era. The goal hasn’t changed – get found by customers nearby – but how we achieve it absolutely has.
Local pages aren’t just optional — they’re essential if you want your business to connect with local customers. When users search for services “near me” or in a specific city, they’re showing high buying intent. Local pages help you meet them with the right message, at the right time.
"Your store locator isn't just a map ... it's one [...]
The Hero section sets the tone for your visitor’s experience. It’s more than visual, this space anchors location relevance, clarifies your value proposition, and guides the next action. For Yext location pages, this section should deliver local keywords, customer-relevant language, and a direct path to conversion.
