Does Yext integrate with Google Business Profile?

Yes, Yext fully integrates with Google Business Profile (GBP) (formerly Google My Business), allowing businesses to manage their GBP listings directly from the Yext platform. This integration ensures that your business information is accurate, consistent, and up to date across Google Search and Google Maps.

Through Yext, businesses can control all major aspects of their Google Business Profile, including:

• Business Information – Update your name, address, phone number (NAP), business hours, and attributes in real time.
• Special Hours & Holiday Updates – Easily adjust store hours for holidays, events, or temporary closures.
• Reviews Management – Monitor, respond to, and analyze customer reviews directly from the Yext dashboard.
• Google Posts – Publish updates, promotions, and event announcements to your GBP listing.
• Website & Special Links – Add and update links for appointments, menus, orders, and more to drive engagement.
• Photos & Videos – Upload and manage images to enhance your business listing.
• Insights & Analytics – Track views, search queries, and customer actions to optimize performance.

While Yext streamlines GBP management, manual optimizations and local SEO strategies are still necessary to fully maximize visibility. Arc4 helps businesses optimize their Google Business Profile setup with Yext, ensuring stronger rankings, better engagement, and more conversions.

Need help optimizing your GBP with Yext? Arc4 specializes in Yext integrations and local SEO strategies to help businesses dominate local search.