Arc4 case study
Supported local visibility operations spanning 17 states
Different local publishers being powered for each location including Google, Apple, and more.
Client Type
Multi-regional healthcare network
Industry
Healthcare
Business Model
Multi-location Healthcare
Services
Local SEO
Information Architecture
Listings Management
Performance Optimization
Arc4 worked with a healthcare network scaling quickly into new markets to build a local listings infrastructure that could grow into hundreds of practices.
Challenges with visibility across Google, Facebook, Apple, and other third party channels were growing due to disparate listings data, inaccurate business information, and siloed workflows between practices.
Centralized local data strategy that brought together listing management and operations visibility for local SEO.
Arc4 provided a flexible local listings infrastructure that made acquisitions easier, operations more efficient, and allowed the healthcare network to scale without being bogged down by local SEO.
Our client is a multi-location healthcare network consisting of 158 practices across 17 different states.
Expanding rapidly through acquisitions, new partnerships, and into new markets left them struggling to maintain local presence and correct NAP business information across third-party websites.
This healthcare group was seeking an easily scalable solution to centrally manage local listings and simplify friction during onboarding.
Additionally, they wanted their executives to have better reporting and visibility into local SEO across the business.
overview
Challenges around scalability, local visibility management, and standardized workflows emerged as more locations/practices were acquired.
When Google, Facebook, Apple, and third-party sites were updated as new locations/partner practices joined the health system, the listing information was difficult to manage and had become decentralized. Discrepancies in data, duplicate listings, and siloed systems led to inefficient operations and affected local visibility.
overview
Arc4 centralized disparate listing information into a singular local profile system designed to support all practice locations across the organization.
The implementation streamlined business information management while reducing inconsistencies across major third-party platforms.
This centralized structure provided the organization with a more scalable and reliable foundation for managing local visibility during continued expansion.
Arc4 worked to clean, standardize, and streamline listing information across platforms including:
The initiative reduced duplicate information, improved consistency, and strengthened the organization’s overall local presence across digital channels.
Arc4 developed reporting systems designed to monitor local SEO visibility, track performance trends, and provide operational insight across all practice locations.
The infrastructure allowed leadership teams to better understand visibility improvements, identify issues more efficiently, and maintain oversight as the network expanded into additional markets.
The framework was specifically designed to reduce operational friction tied to acquisitions and partnerships.
By centralizing listing management and standardizing onboarding workflows, the organization gained a more scalable process for integrating new practices into the network without disrupting local visibility performance.
overview
“Managing local listings in healthcare comes with unique challenges. Between rebrands, Google verifications, acquisitions, and hundreds of local users, the ecosystem can get complex quickly. We’re proud to help healthcare clients simplify that complexity and manage their local presence at scale.”
overview
Increased engagement on local listings including click to call and website visits.
overview
Enhanced management of local citations and listings throughout their growing health network.
Streamlined local listing data and operations to eliminate the overhead associated with acquisitions, integrations, and day-to-day local SEO.
Leadership can now operate with increased transparency and ease, managing local presence across state lines and practices.
overview
Managing local visibility at scale can be critical to efficiency and discoverability for fast-growing healthcare companies.
In this case study, we outline how managing your listings centrally, consolidating your local data strategy, and building scalable reporting infrastructure can make expansion easier while boosting local search performance for large multi-location healthcare businesses.
Scale operations and centralize your local SEO game without losing visibility, consistency, or efficiency as you grow through acquisitions and partnerships.
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