Arc4 case study
Delivering a Scalable, Composable Website for a Multi-Location Restaurant Brand
Year Founded
Locations across the midwest
States and growing
Menu options and customizations
Client Type
National multi-location organization
Industry
Food & Beverage / Restaurant
Business Model
Multi-location Restaurant Chain
Engagement Scope
Local SEO
Information Architecture
Content Management System (CMS)
Performance Optimization
Arc4 partnered with PepperJax Grill, a Nebraska-based sandwich chain, to modernize its digital presence and align its website with updated branding and business goals.
The existing digital experience lacked flexibility and scalability, making it difficult to manage content and deliver a consistent brand experience across locations.
The organization required a platform that would simplify content management, improve user experience, and strengthen local visibility while supporting continued growth.
overview
An outdated digital experience was limiting usability, scalability, and local search performance.The existing website did not provide an efficient way to manage content across locations, and the user experience lacked the structure needed to support engagement and conversions.
At the same time, the brand needed a solution that could reflect its updated identity while maintaining consistency across all digital touchpoints. The organization needed a modern platform that could unify brand, content, and performance into a single system.
Key challenges included:
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A scalable, composable platform focused on usability, brand alignment, and local performance.Arc4 implemented a modern website framework built on Yext Pages, designed to simplify content management while improving the overall digital experience. The approach prioritized both backend efficiency and frontend performance.
The strategy centered on creating a system that enables internal teams to manage content easily while delivering a consistent, engaging experience for customers.
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“Arc4 delivered a quality product in a timely manner, and we were especially impressed with the design and styling they produced for us.”
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Measured by page load speed on mobile and desktop.
Across desktop, mobile, and catering orders.
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Performance improvements were driven by a scalable platform that streamlined content management and reduced reliance on manual processes. By implementing a centralized system on a composable framework, PepperJax gained the ability to update content quickly while maintaining consistent branding across all locations. The improved infrastructure supports faster deployment of updates, better alignment between marketing and operations, and a more efficient approach to managing a growing digital presence.
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Arc4 builds fast, scalable websites for QSR and fast casual brands that need to perform across every location and market. From brand sites to location-level experiences, everything is designed to drive traffic, engagement, and orders.
We focus on creating high-performing website infrastructure that supports growth. That includes flexible design systems, scalable location page frameworks, and clean integrations with ordering platforms, menus, and third-party tools. Every build is optimized for speed, usability, and conversion across both mobile and desktop.
Search is built into the foundation. Technical SEO, local optimization, and AI search readiness are integrated directly into the site architecture, helping each location rank, get discovered, and convert without relying on workarounds or bolt-on solutions.
Ready to transform your digital presence? Let’s discuss how Arc4 can help you scale your website across locations and digital ordering platforms.
