Case Study: Revamping Restoration 1’s Digital Experience
Restoration 1, a leader in water damage restoration, faced a pressing challenge: their digital presence wasn’t keeping pace with their rapid growth.
Their website felt outdated, the user experience was fractured, and the brand’s key messages weren’t shining through.
It Was Time for a Change
They needed a solution that could scale as their franchise network expanded. Enter the Arc4 team.
The old website wasn’t just a design issue…
…it was slowing down conversions, frustrating users, and making it hard for the brand to highlight what made them stand out. Restoration 1 needed a website that worked for both their corporate team and their franchisees, providing local flexibility without sacrificing brand consistency. The Yext platform implemented by Arc4 offered exactly that.
“The user journey and experience were broken, and a new design was needed to fix it.”
~ Ashleigh Beckwith, the Digital Marketing Manager for Restoration 1 Headquarters
Goals and Objectives
Restoration 1’s goals were clear: they needed a new website that would elevate their brand, improve the user journey, and offer franchisees the flexibility to manage their local pages without compromising the overall brand image.
Specifically, they wanted:
- A refreshed design that showcased their brand palette and messaging.
- A user experience that was streamlined and conversion-focused.
- A content management system (CMS) that could scale with their growing network of franchisees.
“We needed a brand new look and feel that elevated our brand and showcased our key differentiators directly on our home page.” Beckwith emphasized.
Restoration 1 chose to build a website with Arc4 and Yext for several reasons, but one feature stood out: the ability to provide granular access levels for franchisees.
Architected by Arc4, Restoration 1 now has a platform for local teams to manage specific sections of their local pages, ensuring they could localize content while keeping the brand protected at the corporate level. The seamless integration with their existing local listings management system also made it easy for them to scale quickly.
“The ability to provide granular access levels to certain fields within a page is perfect for limited franchisee access,” said Beckwith. “We also needed a way at the Franchisor level to provide franchisees and their marketing agencies access to their content on the corporate website, while maintaining control to protect the brand. This has been a pain point for our network for 5-plus years.”
Arc4, a trusted partner throughout the process, worked closely with Restoration 1 to deliver a brand-new website design, offering an intuitive user experience and faster page load times. They tackled major pain points, including an outdated locator search functionality, which is now “lightning-fast,” and the need for more direct paths to conversions.
“Arc4 has been a fantastic partner to us at Restoration 1. They helped us overcome an updated navigation mid-project, create an API for our store locator, and quickly implement key updates as we approached launch.”
The new website is performing exactly as Restoration 1 had hoped. The updated homepage now properly reflects their brand, while the location pages are driving more conversions for franchisees. Early signs show faster site speed, a more streamlined path to conversions, and improved user experience metrics across the board. Franchisees now have the tools they need to succeed, with custom templates available for local service pages and city-specific content.
“We really love our newly designed home page and our newly designed location pages,” Beckwith added. “The location pages are the main lead source for the franchisees, so making sure these pages were designed with conversion and UX in mind was huge for us.”
The new Restoration 1 website is live and can be accessed at restoration1.com.
Key Project Takeaways
By partnering with Arc4, Restoration 1 found a scalable, future-proof solution that not only enhanced the user experience but also empowered their franchise network. The Yext platform’s scalability has been a key driver in keeping the brand consistent across locations while giving franchisees the flexibility they need. The website has already shown promise with improved site speed, conversion pathways, and franchisee management tools.
Moving forward, Restoration 1 plans to integrate their website even further into their digital marketing strategy, with national and local campaigns all driving traffic to their newly optimized site. With new service and landing page templates on the horizon, the future is looking bright for this water restoration leader.
About Arc4
Arc4 is the leading Yext implementation partner, specializing in helping brands optimize their digital presence through the Yext Platform. We empower multi-location enterprise and service based businesses rank locally at scale by building and managing rich seo driven digital experiences across all digital touchpoints. Contact Us today learn more.
